The genesis

Alizés Private was born in 2017 in the lively Marrakech, where the vibrant pulse of the city infuses every corner with an undeniable energy, from the bustling souks to the historic medina.

This visionary travel agency emerged from a profound passion for redefining luxury travel, through the collaboration of long-time friends and true connoisseurs of the tourism and travel industry, Karim Fehry Fassy and Jalil Madih. Rooted in a shared commitment to excellence and innovation, their project laid the groundwork for a new era in luxury travel.

Dedicated to curating flawless, once-in-a-lifetime experiences that unveil the enchanting essence of Morocco, Alizés Private meticulously orchestrates every detail, ensuring unforgettable memories for every traveler.

Meet the team

Driven by my imagination and a profound passion for creating Emotional Experiences, I embarked on a new journey in 2017, by founding Alizés Private, following over two decades in the luxury hospitality industry across Morocco, Dubai, Abu Dhabi and South Africa—culminating in remarkable contributions to iconic establishments like Le Meridien, Emirates Palace, and Royal Mansour Marrakech.

In the heart of Alizés Private, our true stars shine—the remarkable team of luxury travel advisors who tirelessly transform dreams into reality. Their fervor for sculpting unforgettable journeys, their unwavering commitment to personalization, and their relentless pursuit of excellence are the very pillars that uphold Alizés Private’s triumphs.

Every bespoke itinerary, every seamless logistical orchestration, and every emotionally captivating encounter are a testament to the expertise and collaborative spirit that define our team. From the inception of the journey to the final “Au Revoir”, each member contributes their unique skills, ensuring that every facet of your experience is nothing short of extraordinary.

Karim Fehry Fassy – Co-founder & Chief Travel Visionary